D&AD Trend Report 2026
Your essential guide to understanding the forces shaping the creative industry.
The D&AD Trend Report 2026 is your essential guide to understanding the forces that are shaping the future of advertising and design.
Dive inside to find insights and trends across 30,000 pieces of work, submitted to the D&AD Awards from 89 countries around the world. Co-produced with The Thought Partnership, this report captures the insights from the jury rooms and the work, underscored by the patterns of change in the wider world.