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Toby Allen
Creative Partner
Branded Content & Entertainment Jury 2019
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Profile
Company
AMV BBDO
About
Toby is a Creative Partner at AMV BBDO, and with partner Jim Hilson, global creative leads on Essity brands Libresse/Bodyform and Tena. Under their leadership these brands have found ever bolder ways to smash taboos and shape culture. Overturning decades of advertising conventions and social stigma with Bodyform BloodNormal. Using humour to normalise male incontinence for Tena Men. Teaming up with scientists, gyms and food outlets to help women exercise on their periods for Bodyform Red.Fit. And the recent viral hit Viva La Vulva for Libresse - a joyful musical ode to female genitalia...
Countries
Company
AMV BBDO
About
Toby is a Creative Partner at AMV BBDO, and with partner Jim Hilson, global creative leads on Essity brands Libresse/Bodyform and Tena. Under their leadership these brands have found ever bolder ways to smash taboos and shape culture. Overturning decades of advertising conventions and social stigma with Bodyform BloodNormal. Using humour to normalise male incontinence for Tena Men. Teaming up with scientists, gyms and food outlets to help women exercise on their periods for Bodyform Red.Fit. And the recent viral hit Viva La Vulva for Libresse - a joyful musical ode to female genitalia...
Countries
D&AD achievements
- Statistics
- 40 D&AD Awards
- Participation
- Branded Content & Entertainment Jury 2019
- Statistics
- 40 D&AD Awards
- Participation
- Branded Content & Entertainment Jury 2019
Website
tobyandjim.work