
2Graphite Pencil
Chief Creative Officer
Experiential Jury 2022

2Graphite Pencil

2Wood Pencil
4Shortlist
FCB Ulka Mumbai
Swati Bhattacharya takes emotional storytelling to a level where brands can break free from the constraints of media, formats and platforms, to speak to consumers through ideas that can make an impact on their lives. Start with the consumer, she says, as the only reason that brands exist is because they serve a human need. Her ideas reflect the deep conviction that it is the “responsibility of brands to inspire people to create the kind of world they deserve....
FCB Ulka Mumbai
Swati Bhattacharya takes emotional storytelling to a level where brands can break free from the constraints of media, formats and platforms, to speak to consumers through ideas that can make an impact on their lives. Start with the consumer, she says, as the only reason that brands exist is because they serve a human need. Her ideas reflect the deep conviction that it is the “responsibility of brands to inspire people to create the kind of world they deserve....