Eva Santos is the Chief Creative Officer at Proximity in Spain, with responsibilities over the Madrid and Barcelona offices. Eva also takes part in Proximity's Worldwide Creative Council.
Eva started her career at one of the first digital agencies in the country (Barcelona Virtual) and then moved on to Proximity Barcelona. Eva has been leading creativity in this agency from Barcelona since 2007 and in 2014 she widened her scope to include the office in Madrid.
Proximity Spain with a more specialized approach -and in the middle of a grave crisis- it has doubled its size, managing to be one of the top ten most creative agencies in the country (3rd most award winning Spanish agency in Cannes Lions 2015).
Eva has been a judge in the most important creative festivals (One Show, Cannes Lions –twice-, El Sol -twice-, New York Festival, Lisbon Ad International Festival -President-, El Ojo de Iberoamérica -President-, Volcan Festival in Costa Rica, John Caples, Echo Awards, Festival Antigua in Guatemala…) and along her career she’s gathered more than 80 national and international prizes, including one Gold, one Silver and two Bronzes at Cannes Lions 2015. Eva has been chosen the best professional under 41 in advertising and marketing by the Spanish Club of Efficacy Awards and she was included in the TOP 15 best latin creative directors in 2015.
Eva balances her profession with talks at universities and festivals around the world and collaborates with several publications. This year, alongside other creative directors, she created #masmujerescreativas, a collaborative and independent platform born to promote visibility and equal opportunities for female creatives and help them balance their profession and their personal life.
Her main inspirations are literature, cinema, traveling and the job itself. “Creativity is like sports: the more you practice it, the more addicted you become”.