Margaret Keene started in advertising as a switchboard operator at CHIAT\DAY and has risen
to the pinnacle of our industry as a Cannes Lion–winning creative. She worked as a creative
assistant to the legendary Lee Clow before moving full-fledged into the creative group at CHIAT
and creating her first award-winning work for Apple on the “Think different.” campaign. On
Nissan, she launched the “Innovation for All” campaign and the first-ever iAd on iPhone,
debuting the Nissan Leaf. Steve Jobs unveiled the electric car and the platform at Macworld, and it remains one of Apple’s best and most innovative ads to this day. She introduced the “Dogs rule.” campaign to the world for Pedigree and created the Pedigree Adoption Foundation (a global initiative in 27 countries, donating millions of dollars to shelters in need).
Keene moved to Saatchi & Saatchi LA, where from 2011 to 2014, she led the Toyota brand. Her projects included creating Toyota’s North Star “Let’s Go Places” brand, Super Bowl campaigns, and the 100 Cars for Good program, partnering with Google on the first-ever social car configurator and leading the multiplatform Tundra Space Shuttle Endeavour pull, raising $500,000 for the California Science Center. In 2014 she joined MullenLowe LA, where she’s incredibly proud to lead the integrated creative team on its key businesses, including Acura, Patrón Spirits, The California Avocado Commission, and Knorr.
In addition to Cannes Lions, Keene has won numerous creative awards, including Communication Arts, D&AD, The One Show (including two One Show Automotive Advertising of the Year Awards), AICP, The Kellys ($100,000 Grand Kelly, donated to the Pedigree Adoption Foundation), Webbys, the New York Art Directors Club (Best of Show), and multiple Effies.
When she’s not making ad stuff, her favorite days are spent hanging with her family in Hermosa Beach.