
1Graphite Pencil
He/him
Founder and Creative Director
Carrefour Jury 2026 — Jury President
Baxter & Bailey
In a creative career that began in the mid-90s, Matt has created brilliant work that balances big ideas, meticulous craft and positive impact for some of the world’s most respected agencies, most recently as Founder and Creative Director of multi-award-winning creative agency Baxter & Bailey. Along the way, his ideas and craft have picked up accolades from D&AD, Design Week, The Drum, New York Festivals, Graphis, Transform and many more besides. Matt plays a prominent role in the UK design industry as a writer, speaker, and as an awards judge, always on the lookout for great ideas beautifully executed.
Baxter & Bailey
In a creative career that began in the mid-90s, Matt has created brilliant work that balances big ideas, meticulous craft and positive impact for some of the world’s most respected agencies, most recently as Founder and Creative Director of multi-award-winning creative agency Baxter & Bailey. Along the way, his ideas and craft have picked up accolades from D&AD, Design Week, The Drum, New York Festivals, Graphis, Transform and many more besides. Matt plays a prominent role in the UK design industry as a writer, speaker, and as an awards judge, always on the lookout for great ideas beautifully executed.
