Natalia is a leader in Global Advocacy and Social Impact space with more than 25 years combined of experience as an Executive Producer, Creative and Strategist of campaigns and content designed to influence culture and drive positive change in the world. In 2014, she launched The Global Brain- A creative Incubator, with the objective of bringing creative minds for good, partnering with entities seeking to develop and implement innovative solutions that excite people and help engage them in solving environmental and social challenges.
In the past 4 years, under The Global Brain umbrella, Natalia has created campaigns and unconventional initiatives for the United Nations in support of the UN Paris Agreement and the Sustainable Development Goals (SDG's) providing her with a unique expertise and understanding of global issues, international policy and Corporate Social Responsibility.
Natalia has driven collaborations with international partners from all across sectors; from business, progressive Brands and Corporations to humanitarian nonprofits and governmental organizations.
For her recent work, on behalf of the United Nations Sustainable Development Goals, Natalia was named one of the “Top 10 Most influential Media and Communications Executives of 2016" by the United Nations Media for Social Impact Summit.
In previous years, her experience in the Ad Industry includes working for brands like Samsung, AB&Bev, Verizon, Procter and Gamble, Unilever, Pepsi and Toyota among others. Natalia's work has earned nominations and awards from many of the most renowned international festivals in the advertising world.
Natalia, currently shares her time between The Global Brain and her recent appointment as a Senior Strategic Advisor for the United Nations Global Compact, overseeing the 2020 Campaign, focus on the repositioning of the Sustainability movement. One of her passion projects is to support the evolution of Advertising and Creative Industries as a force for good.
Natalia who was born in Lima, Peru is also Co-founder of the GB Foundation, lives in Boulder, CO and likes to spend her time on solo retreats in nature as a source of inspiration and creativity.