Pann Lim

Company

Kinetic Singapore

About

Pann Lim is the Co-Founder and Creative Director of Kinetic Singapore. A firm believer that “design without an idea is a sin,” he is deeply passionate about design, advertising, and communications — a conviction that has earned him over 550 industry accolades. His work has received Gold Pencils at The One Show and a coveted Yellow Pencil at D&AD. Under his leadership, Kinetic was ranked 5th globally for Design Agency by D&AD in 2022. He was named Creative Director of the Year by the Institute of Advertising Singapore in 2012 and is a four-time recipient of Singapore’s highest design honour, the President’s Design Award — Designer of the Year (2013) and Design of the Year (2016, 2021, 2025). Pann has served as a judge and jury head at D&AD, Adfest and the Kancil Awards and was Chairman of the 2016 Singapore Creative Circle Awards. Passionate about nurturing the next generation, he co-founded The Design Society and regularly mentors and speaks at design schools. He has served on advisory committees for NAFA and LASALLE and currently sits on the advisory committee of Temasek Polytechnic and ITE.

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