Rapha Abreu
Global Vice-President, Design
Branding Jury 2023
Profile
Company
The Coca-Cola Company
About
Graphic and Industrial designer with decades of experience in leading design for global brands, Rapha Abreu is the Global Vice President of Design at The Coca-Cola Company. He heads up all aspects of Design for the company’s iconic global billion-dollar brands - Coca-Cola, Sprite, Fanta, Minute Maid, Powerade, Smartwater and others. Rapha is responsible for leading global design strategy, brand identity, design innovation, visual language, packaging design, interactive design, motion identity and retail design to create multidimensional, engaging, seamless end-to-end consumer experiences across all brand touchpoints ecosystem. He is the first Latino to hold the highest position in Design inside the organization...
Countries
Company
The Coca-Cola Company
About
Graphic and Industrial designer with decades of experience in leading design for global brands, Rapha Abreu is the Global Vice President of Design at The Coca-Cola Company. He heads up all aspects of Design for the company’s iconic global billion-dollar brands - Coca-Cola, Sprite, Fanta, Minute Maid, Powerade, Smartwater and others. Rapha is responsible for leading global design strategy, brand identity, design innovation, visual language, packaging design, interactive design, motion identity and retail design to create multidimensional, engaging, seamless end-to-end consumer experiences across all brand touchpoints ecosystem. He is the first Latino to hold the highest position in Design inside the organization...
Countries
D&AD achievements
- Participation
- Branding Jury 2023
- Participation
- Branding Jury 2023