Sherina Florence
Creative Director
Sound Design & Use of Music Jury 2023
Profile
Company
72 and Sunny
About
Sherina Florence is a creative leader at 72 and Sunny, shaping business and culture within the beloved boutique agency. She previously served as creative lead on the global Instagram business at Ogilvy. At Ogilvy she created new music with the Roots for Citizen Bank and led best-in-class creative work for Unilever. Sherina is passionate about connecting people to big ideas that inspire new ways to think about and experience the world — solutions that impact both the clients and culture. She is obsessed with trends, both casting and creating, including viral moments like Dove's America the Beautiful, Anthony Joshua’s #BeHeard, #standfastforjustice featuring Mos Def, Tribal DDB's Wheel of Concept, and recently with her “Find More to ❤️” work for Instagram. Sherina’s work has won awards, new business, and even contributed to the release of detainees at Guantanamo Bay. While winning hearts and minds, Sherina has also been recognized by Rolling Stone, Time, Creativity and a number of global awards shows including The One Show...
Countries
Company
72 and Sunny
About
Sherina Florence is a creative leader at 72 and Sunny, shaping business and culture within the beloved boutique agency. She previously served as creative lead on the global Instagram business at Ogilvy. At Ogilvy she created new music with the Roots for Citizen Bank and led best-in-class creative work for Unilever. Sherina is passionate about connecting people to big ideas that inspire new ways to think about and experience the world — solutions that impact both the clients and culture. She is obsessed with trends, both casting and creating, including viral moments like Dove's America the Beautiful, Anthony Joshua’s #BeHeard, #standfastforjustice featuring Mos Def, Tribal DDB's Wheel of Concept, and recently with her “Find More to ❤️” work for Instagram. Sherina’s work has won awards, new business, and even contributed to the release of detainees at Guantanamo Bay. While winning hearts and minds, Sherina has also been recognized by Rolling Stone, Time, Creativity and a number of global awards shows including The One Show...
Countries
D&AD achievements
- Participation
- Sound Design & Use of Music Jury 2023
- Casting Jury 2022 — President
- Branded Content & Entertainment Jury 2018
- Participation
- Sound Design & Use of Music Jury 2023
- Casting Jury 2022 — President
- Branded Content & Entertainment Jury 2018
Website
sherinaflorence.com