Lava Li
General Manager
Gaming Jury 2022
Profile
Company
Tencent
About
Lava joined Tencent Interactive Entertainment in 2005 and build up the official Tencent game design team TGideas, and successively served as a middle-level management cadre in the marketing system and copyright business department. He focuses on user experience design, marketing innovation, content creativity, and derivative development. Clients include Activision Blizzard, RIOT, Supercell, Blue Hole, CAPCOM, KONAMI, SNK, and Tencent's game studios such as Timi, Lightspeed&Quantum Studio, and so on. Various design works and creative cases have also won many international awards such as Oneshow, Campaign Brief, The Work, Effie awards, IAI, and ADFES...
Countries
Company
Tencent
About
Lava joined Tencent Interactive Entertainment in 2005 and build up the official Tencent game design team TGideas, and successively served as a middle-level management cadre in the marketing system and copyright business department. He focuses on user experience design, marketing innovation, content creativity, and derivative development. Clients include Activision Blizzard, RIOT, Supercell, Blue Hole, CAPCOM, KONAMI, SNK, and Tencent's game studios such as Timi, Lightspeed&Quantum Studio, and so on. Various design works and creative cases have also won many international awards such as Oneshow, Campaign Brief, The Work, Effie awards, IAI, and ADFES...
Countries
D&AD achievements
- Participation
- Gaming Jury 2022
- Participation
- Gaming Jury 2022