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Delta Air Lines x Shift Studio
Shift Studio developed a campaign highlighting Delta Air Lines' community engagement initiatives. Over three months, a team of Shifters – guided by a D&AD ECD – collaborated closely with WindowSeat, Delta’s in-house agency, from strategy through to production. Together, they created a series of television commercials and social media content that brought Delta’s commitment to community to life.
"At Delta, we believe that people are at the heart of everything we do. This campaign spotlights how volunteerism expands people’s potential, resulting in stronger communities around the world where we live, work, and serve." — Maya Dukes, Delta’s Managing Director of Window Seat
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The Shift Studio impact
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HSBC
"For the past four years, Diageo has had the pleasure of teaming up with D&AD, collaborating with some brilliant creatives. Fresh Ideas, real honest insights, bringing the outside in. Our agencies are already working with Shifters."
Steve Honour
Global Head of Design, Rare & Single Malts, Diageo
"At Delta, we believe that people are at the heart of everything we do. This campaign spotlights how volunteerism expands people’s potential, resulting in stronger communities around the world where we live, work, and serve."
Maya Dukes
Delta’s Managing Director of Window Seat