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Principles of selling ideas

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Principles of selling ideas

Price

£350

Level

Beginner, Intermediate

Sessions

1

Duration

3 hours

Available for teams?

Yes

Overview

Learn how to sell your ideas with confidence in this practical 3-hour online masterclass. You'll explore a set of proven, memorable principles that help you prepare a pitch, present with precision and move your ideas from concept to execution.

Course Leaders

Ian Wharton

Founder and CEO

Aide Health

Nike Jury 2020

Who it's for

  • Creatives who pitch ideas to clients
  • Client services and account teams looking to sharpen their pitch approach
  • In-house creatives presenting work internally and externally
  • Anyone preparing for a keynote or presentation to a larger audience
  • Anyone wanting a fresh perspective on selling creative work

By the end of the work shop you will

  • Have a tried and tested method for preparing a pitch
  • Know how to present your idea clearly and persuasively
  • Understand why context is key to landing your idea
  • Have a practical framework for delivering your pitch with the best chance of success

Ready to get your team started?

Want to train your whole team? We can tailor this masterclass for your business. Get in touch to discuss location, class size, learning aims and more.Get in touch to discuss tailoring for location, class size, learning aims and more.

Upcoming dates

30 November 2026

10:00–13:00 GMT

Online

1

3 March 2027

14:00–17:00 GMT

Online

1

23 June 2027

10:00–13:00 GMT+1

Online

1

Testimonials

A completely different way of looking at the pitch process which has made me think differently about standardised creative agency ways!

Business Director

A practical, useful session for hands-on professionals working in advertising

Strategy Director

Ian provided actionable insights we can immediately apply to make our ideas more compelling and impactful. This course is a must for any company looking to enhance their team's ability to communicate and sell ideas effectively.

Brand Creative Director

30 November 2026

10:00–13:00 GMT

Online

1

3 March 2027

14:00–17:00 GMT

Online

1

23 June 2027

10:00–13:00 GMT+1

Online

1