96% of respondents to a Harvard Business Review survey agree that creative ideas are essential to an organisation’s long-term success and performance. But is your business harnessing it?
Creativity has the power to drive long-term business growth. If valued. And unlocked.
For in-house creative teams and brand marketers, our Brand and Creative Lab training provides proof points, advice, tools, access to experts and a playbook to help you unlock the value and impact of creativity for your business.
Training deepdive
Value creativity. Unlock its potential.
Modules
Programme framework
Stage 1: Benchmarking
Assess your current creative output and set the ambition of where you want to be.
Stage 2: Align
Secure buy-in across the organisation, from c-suite to creative teams, on the impact of creativity and the business barriers in your way.
Stage 3: Brief
Ensure all briefs are a creative springboard with a refined template and through team training.
Stage 4: Evaluate
Develop and deploy a custom framework to judge ideas with clarity and confidence.
Stage 5: Relationships
Strengthen stakeholder relationships across the organisation with cross-departmental training.
Stage 1: Benchmarking
Assess your current creative output and set the ambition of where you want to be.
Stage 2: Align
Secure buy-in across the organisation, from c-suite to creative teams, on the impact of creativity and the business barriers in your way.
Stage 3: Brief
Ensure all briefs are a creative springboard with a refined template and through team training.
Stage 4: Evaluate
Develop and deploy a custom framework to judge ideas with clarity and confidence.
Stage 5: Relationships
Strengthen stakeholder relationships across the organisation with cross-departmental training.
Stage 1: Benchmarking
Assess your current creative output and set the ambition of where you want to be.
Stage 2: Align
Secure buy-in across the organisation, from c-suite to creative teams, on the impact of creativity and the business barriers in your way.
Stage 3: Brief
Ensure all briefs are a creative springboard with a refined template and through team training.
Stage 4: Evaluate
Develop and deploy a custom framework to judge ideas with clarity and confidence.
Stage 5: Relationships
Strengthen stakeholder relationships across the organisation with cross-departmental training.
Backed up by research
Developed from research, uncover the codes needed to achieve impactful, award-winning, and effective creative breakthroughs with D&AD and System1's report.