D&AD Meets: POC Creatives — Illustrator and Artist Joey Yu on flexibility, experiencing new cultures and the influence of hardworking parents
“They definitely instilled the need to work hard in whatever field I’m in.”
For London-based Illustrator and Artist Joey Yu watching her parent’s hardworking efforts from an early age has influenced her own perseverance to pursue the freelance field with their support as a creative.
A graduate of the Kingston School of Art where she studied Illustration Animation, her work is autobiographical with an innate ability to grasp immediate surroundings and tell stories from a visual perspective. The rising talent has a distinctive style which seeks inspiration from heritage, movement and short stories.
Her clients include Nike, Hermes and Rimowa with work featured in The Guardian as well as curating exhibitions at Tate and the ICA.
In the fourth blog post of the POC Creatives series, we speak with Joey on visiting Brazil, the advantage of being flexible as a freelancer and the challenges of entering the art industry as POC creatives
Joey Yu by Imogen Forte
D&AD
D&AD: How did you get into what you do?
JY
JY: Constant curiosity, trying to make sense of the world. When I was little...spending whole evenings and weekends sitting in the front of my parent’s shop looking out of the window. When you are in a confined space, I wonder whether it pushes your imagination further, because you have been set parameters, boundaries to test and play with?
I didn’t know exactly what career I was going end up doing when I went into the arts- all I knew is that I had to do something that related to all of that staring out of the window. People watching, working out stories from every day, daydreaming. I am still working it out though.
“My parents are incredibly hard working, and I think the stereotypical career paths for POC don’t lean towards the creative because of the uncertainty.”
D&AD
D&AD: What has been your most exciting project in the last 12 months?
JY
JY: One of the most exciting is maybe going to Brazil for a month by myself. It’s a million worlds away from London, and to fully immerse myself into a different culture and lifestyle is always a thrilling thing. I went last summer. I just remember my heart being constantly beating fast in my chest, wanting to spoon my eyes out, put them on a stick or something so I could see more- everything was so vivid.
“Listen to our opinions, ask our questions and recognise that there is work to be done.”
D&AD
D&AD: What influence has your culture, background and heritage had on your choice of career?
JY
JY: The first answer probably helps answer that one. Growing up in a working environment. My parents are incredibly hard-working, and I think the stereotypical career paths for POC don’t lean towards the creative because of the uncertainty, and the fluctuating nature of freelance work. But I’m stubborn and it made me want to try; they definitely instilled the need to work hard in whatever field I’m in.
“When I was applying to art foundation I was told by my teacher ‘it’s hard to get in’- which is so uninspiring for a young person to hear.”
D&AD
D&AD: What is the most and least enjoyable part of your job?
JY
JY: The most: the extreme sense of flexibility in my schedule that allows me to work to certain projects and to follow certain urges that take me. I make the decisions myself. Also collaborating with incredible people across creative fields.
Least enjoyable: dealing with invoices, emailing back and forth… just the regular things that come with freelance. Staring at a computer screen when you don’t want to be.
D&AD
D&AD: What challenges do POC creatives in your industry currently face?
JY
JY: Natural entry points into the industry. My university, like many art schools, is mostly white. To be honest, when I was applying to art foundation I was told by my teacher ‘it’s hard to get in’- which is so uninspiring for a young person to hear. I think tutors need to be more diverse in general, and they need to be going to sixth forms and colleges and explaining to students what career paths there are, what they need to do to get in.
D&AD
D&AD: How can your industry be more inclusive of POC creatives?
JY
JY: Listen to our opinions, ask our questions and recognise that there is work to be done.