Rani Patel Williams
Business Partner
White Pencil Jury 2021
Profile
Company
Livity
About
Rani Patel is the business partner and director of cultural collaborations at youth marketing and purpose agency, Livity, and has been an industry voice with 14+ years experience. Rani holds the firm belief that brands can be purposeful, affecting real change at a local and societal level. Notable pieces of work where she led the partnerships include an Adidas London campaign championing female visibility and challenging fixed ideas about inclusion in the spheres of sport, art and culture, as well as a ground-breaking campaign for breast cancer charity Coppafeel!, which put the UK’s first naked female breast on daytime TV, influencing an upsurge in public awareness of breast cancer prevention. More recently, Rani worked with Speedo to launch a brand platform and initiative - #SwimUnited - to encourage diverse children from some of the country’s most deprived areas into the pool and build their confidence in the water....
Countries
Company
Livity
About
Rani Patel is the business partner and director of cultural collaborations at youth marketing and purpose agency, Livity, and has been an industry voice with 14+ years experience. Rani holds the firm belief that brands can be purposeful, affecting real change at a local and societal level. Notable pieces of work where she led the partnerships include an Adidas London campaign championing female visibility and challenging fixed ideas about inclusion in the spheres of sport, art and culture, as well as a ground-breaking campaign for breast cancer charity Coppafeel!, which put the UK’s first naked female breast on daytime TV, influencing an upsurge in public awareness of breast cancer prevention. More recently, Rani worked with Speedo to launch a brand platform and initiative - #SwimUnited - to encourage diverse children from some of the country’s most deprived areas into the pool and build their confidence in the water....
Countries
D&AD achievements
- Participation
- White Pencil Jury 2021
- Participation
- White Pencil Jury 2021
Website
www.fangirl.world