
2Wood Pencil
Deputy Global CCO
Radio & Audio Category 2020

2Wood Pencil
2Shortlist
VML
Rafael Pitanguy currently resides in New York and works as Deputy Global CCO at VML, as well as Creative Lead for the Coca-Cola Company. At the 2024 Cannes Lions International Festival of Creativity, Coca-Cola was awarded Creative Brand of the Year for the first time in its history. In the same year, Rafa ranked as the 6th most awarded global CCO at Cannes Lions, and in 2025, he was selected as the Creative Person of the Year by Campaign U.S.
VML
Rafael Pitanguy currently resides in New York and works as Deputy Global CCO at VML, as well as Creative Lead for the Coca-Cola Company. At the 2024 Cannes Lions International Festival of Creativity, Coca-Cola was awarded Creative Brand of the Year for the first time in its history. In the same year, Rafa ranked as the 6th most awarded global CCO at Cannes Lions, and in 2025, he was selected as the Creative Person of the Year by Campaign U.S.