pipha cho
ECD
Experiential Category 2020
Profile
Company
Cheil Worldwide
About
Pipha Youngmin Cho is an Executive Creative Director at Cheil Worldwide. Pipha describes her job as HBI - Human Brand Interactive. She works for active interaction between Brands and people. She majored in Civil engineering but decided to stop building literal bridges over rivers and start building bridges between brands and people. So she entered the marketing communication industry as an AE and later spent time as a copywriter, a strategist, and a new media director before completing her MBA degree. Her career has been a journey of thinking out of the box - even out of the traditional definitions of ‘creative’ and finding optimal solutions with an engineer’s mind and the creator’s passion....
Countries
Company
Cheil Worldwide
About
Pipha Youngmin Cho is an Executive Creative Director at Cheil Worldwide. Pipha describes her job as HBI - Human Brand Interactive. She works for active interaction between Brands and people. She majored in Civil engineering but decided to stop building literal bridges over rivers and start building bridges between brands and people. So she entered the marketing communication industry as an AE and later spent time as a copywriter, a strategist, and a new media director before completing her MBA degree. Her career has been a journey of thinking out of the box - even out of the traditional definitions of ‘creative’ and finding optimal solutions with an engineer’s mind and the creator’s passion....
Countries
D&AD achievements
- Participation
- Experiential Category 2020
- Participation
- Experiential Category 2020