Leland Maschmeyer
Co-founder and CEO
Profile
Company
Collins
About
Leland is the co-founder and Chief Executive Officer of COLLINS, the transformation consultancy honored as “Firm of the Year” 6 times in the last 7 years by AdAge and the D&AD. Between 2016 and 2021, Leland stepped away from his day-to-day duties at COLLINS to lead Chobani, then a regional American yogurt manufacturer, as its first Chief Creative Officer and, eventually, Chief Brand Officer. In those five years, he was part of a small executive team that 10x’d the company’s valuation, transforming the single-product yogurt maker into an international iconoclast brand awarded globally for its creativity and social impact. In that period, he built Ad-Age’s “2018 In-House Agency of the Year” and won top honors from major global award shows such as D&AD, Cannes, The One Show, among others. During his five years of leadership, Chobani topped Fast Company’s “Most Innovative Companies in the World” list five times – something not achieved by the manufacturer before or after his tenure....
Countries
Company
Collins
About
Leland is the co-founder and Chief Executive Officer of COLLINS, the transformation consultancy honored as “Firm of the Year” 6 times in the last 7 years by AdAge and the D&AD. Between 2016 and 2021, Leland stepped away from his day-to-day duties at COLLINS to lead Chobani, then a regional American yogurt manufacturer, as its first Chief Creative Officer and, eventually, Chief Brand Officer. In those five years, he was part of a small executive team that 10x’d the company’s valuation, transforming the single-product yogurt maker into an international iconoclast brand awarded globally for its creativity and social impact. In that period, he built Ad-Age’s “2018 In-House Agency of the Year” and won top honors from major global award shows such as D&AD, Cannes, The One Show, among others. During his five years of leadership, Chobani topped Fast Company’s “Most Innovative Companies in the World” list five times – something not achieved by the manufacturer before or after his tenure....
Countries
Website
wearecollins.com