Frederico Roberto

Company

TBWA\RAAD

About

Fred’s an innovative creative leader with a passion for making people feel something through branded messages. A copywriter by trade, Fred’s known for blending imagination with technical expertise to deliver captivating storytelling experiences that push the boundaries of the traditional and the mundane. A quest that began 20 years ago, working for different global markets. Samsung, HP, NBA, International Olympic Committee, Nestlé, Bentley Motors, Xbox, Colgate, Virgin, Bentley Motors and Diageo. He pioneered inhouse creativity at Unilever as well, as its Global Creative Director creating standout work for all of its 300+ global brands. Fred has won more than 50 international awards including Cannes Lions, the South American El Ojo, the Lovie Awards and the UK’s DADIs and BIMAs Awards and has been judging various prestigious international festivals such as Cannes Lions, Dubai Lynx, D&AD and the New York Festival.

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