Aline Santos Farhat
Chief Brand Officer and Chief Equity Diversity & Inclusion Officer
Impact Jury 2022
Profile
Company
Unilever
About
Aline joined Unilever Brazil in 1989, as a trainee in Marketing. She spent her first 10 years in Brand Building (Local Marketing Operations) and 17 years in Brand development (Global Marketing), summing 27 years at Unilever. During her journey, she had the opportunity to be part of the DOVE Global Team, who created the DOVE Beauty Theory and more recently to lead Unilever’s biggest Home Care Brand, OMO, with the successful "The Dirt is Good" platform, becoming the largest detergent brand in the world, transforming the business from a 350M Euros to a 4 billion Euros in 7 years....
Company
Unilever
About
Aline joined Unilever Brazil in 1989, as a trainee in Marketing. She spent her first 10 years in Brand Building (Local Marketing Operations) and 17 years in Brand development (Global Marketing), summing 27 years at Unilever. During her journey, she had the opportunity to be part of the DOVE Global Team, who created the DOVE Beauty Theory and more recently to lead Unilever’s biggest Home Care Brand, OMO, with the successful "The Dirt is Good" platform, becoming the largest detergent brand in the world, transforming the business from a 350M Euros to a 4 billion Euros in 7 years....
D&AD achievements
- Participation
- Impact Jury 2022
- Participation
- Impact Jury 2022