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Alice Tonge
Head of 4creative
Film Advertising Crafts Jury 2018
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Profile
Company
4creative
About
Alice Tonge is the head of 4creative, Channel 4’s multi award-winning in-house creative agency. She has been responsible for many high-profile campaigns, including the Channel 4 rebrand 2015 and the 2016 Rio Paralympics campaign, ‘We’re the Superhumans’, which was a big all-singing celebration of super-ability involving 140 disabled stars. The campaign won two D&AD black pencils and has been adopted by the U.N. as a worldwide disability aid, as well as becoming part of the national curriculum in UK schools.
Countries
Company
4creative
About
Alice Tonge is the head of 4creative, Channel 4’s multi award-winning in-house creative agency. She has been responsible for many high-profile campaigns, including the Channel 4 rebrand 2015 and the 2016 Rio Paralympics campaign, ‘We’re the Superhumans’, which was a big all-singing celebration of super-ability involving 140 disabled stars. The campaign won two D&AD black pencils and has been adopted by the U.N. as a worldwide disability aid, as well as becoming part of the national curriculum in UK schools.
Countries
D&AD achievements
- Statistics
- 36 D&AD Awards
- Participation
- Film Advertising Crafts Jury 2018
- Press Advertising Jury 2016
- Statistics
- 36 D&AD Awards
- Participation
- Film Advertising Crafts Jury 2018
- Press Advertising Jury 2016