Adrian Westaway
Director of Technology & Magic
The LEGO Group Jury 2020
Profile
Company
Special Projects
About
Adrian is an inventor, engineer and experience designer on a mission to make the human-technology interaction meaningful and delightful. As co-founder of Special Projects he harnesses technology, inclusive research and magic thinking to devise design propositions that feel familiar yet wondrous. A self-taught magician since the age of 11 and full member of the Magic Circle, he relentlessly pursues his conviction that “designers should use magic thinking and try to introduce surprise, delight and fuzzy feeling in the things they create....
Countries
Company
Special Projects
About
Adrian is an inventor, engineer and experience designer on a mission to make the human-technology interaction meaningful and delightful. As co-founder of Special Projects he harnesses technology, inclusive research and magic thinking to devise design propositions that feel familiar yet wondrous. A self-taught magician since the age of 11 and full member of the Magic Circle, he relentlessly pursues his conviction that “designers should use magic thinking and try to introduce surprise, delight and fuzzy feeling in the things they create....
Countries
D&AD achievements
- Participation
- The LEGO Group Jury 2020
- Participation
- The LEGO Group Jury 2020
Website
specialprojects.studio