Amazon Money Can't Buy Experiences
Award: Wood Pencil
Wood Pencil / Creator Content / Experiential / 2025
How do we convince Belgians to favor Amazon Prime instead of local competitors?
By taking Amazon’s promise of delivering joy to the next level while showing its understanding of Belgium's unique culture.
How ?
By offering Prime members exclusive, world-firsts money-can’t-buy experiences co-created with 3 of Belgium’s top creators :
The first ever Prime Turbo Triathlon with Average Rob.
An exclusive one-man show by Pablo Andres.
The first ever rave party in an Amazon warehouse with Amber Broos.
And showing through other creators on Insta/TikTok/Youtube that Amazon is now truly Belgian.
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