Heinz: Love Letters
Award: Wood Pencil
Wood Pencil / Typography / Printed Materials / 2025
Award: Wood Pencil
Wood Pencil / Type Design & Lettering / Typeface Family
Award: Shortlist
Shortlist / Graphic Design / Catalogues, Brochures & Annual Reports
People get a little irrational about Heinz. We’re talking tattoos of Tomato Ketchup and marriage proposals spelt in Alphabetti. Crazy? Maybe. But it makes perfect sense when you realise that Heinz makers obsessively pour their hearts into everything they do too.
One such example is the brand’s new type family, which took more than 600 hours to craft. We set out to honour it with a zine. Our own love letter to letters, the book is filled with iconic stories and irresistible type experiments that celebrate our act of irrational love in the hope of inspiring even more of it in readers.
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