Firehouse Subs

Firehouse Subs (FHS) is a restaurant chain built on decades of firehouse and first responder culture. With a passion for hearty and flavorful food, FHS wanted to express its heritage and firehouse story in new ways through playful applications that would bring a smile to consumers. We created a new illustration style that could elevate its cups into storytelling devices, turning the humble straw into firefighter accessories - like the pole or red hose – all designed to quench your thirst, brighten your day, and capture the heart of the FHS brand.