Groene Bedoelingen – Green Intentions

Since 1960, ASN Bank has been leading the charge in sustainability. The current challenges like climate, energy, and nitrogen crises, have inspired the question: What’s the role of a sustainable bank? This question drives ASN Bank’s brand strategy, shaping propositions, customer relations and innovation, leading to the introduction of the "Groene Bedoelingen" campaign. A film starring charming mystical animal creatures promoting sustainability for which we assumed the full creative production.