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Redesigning for E-nclusion

Award: Wood Pencil

Wood Pencil / Commerce / Customer Journey / 2024

For the first time we are creating an e-commerce experience designed 100% for ruralcommunities in Peru.Through redesign we can offer this forgotten audience a weightless simple and easy experiencethat works perfectly, regardless the low quality of the Internet signal that these communitieshave.We carried out this redesign by replacing the photos with reduced size designs, transforming thesearch engine into a friendlier and simpler one, and the check-out was restructured to offer theoption to buy and leave the payment on hold until the signal improves.

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