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The Shuffle Ticket

Award: Shortlist

Shortlist / Commerce / Promotion / 2023

To get young people to discover new music, while showing the wide range of concerts offered by Live Nation and Luger, Forsman & Bodenfors combined two different objects – the concert ticket and the scratchcard – to create a brand new product. The Shuffle Ticket is like a scratchcard for concerts, giving access to a randomly selected live experience. Drawing inspiration from the 'shuffle' function on playlists, the ticket encourages people to step outside their comfort zone.