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Touch Card

Award: Graphite Pencil

Graphite Pencil / Direct / Products & Services / 2023

Award: Wood Pencil

Wood Pencil / Commerce / Customer Journey

Award: Wood Pencil

Wood Pencil / Commerce / Purchase Experiences

Award: Shortlist

Shortlist / Integrated / Large Enterprise

Award: Shortlist

Shortlist / Casting / Micro-Talent & Influencers

Mastercard turned to experts in accessibility, like The Royal National Institute of Blind People (RNIB) and VISIONS, to glean insight into what blind and partially sighted people need most. The brand found that the payment category is somewhere where their needs have been neglected. Low-vision cardholders have had to hack their cards with scissors, hole punchers, and rubber bands, or have had to trust someone to identify their card for them. Mastercard introduced Touch Card as a solution to the issue.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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