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The Tattoo Duo over

Award: Graphite Pencil

Graphite Pencil / Experiential / Community Activations / 2023

Award: Wood Pencil

Wood Pencil / Digital / Social

Award: Wood Pencil

Wood Pencil / PR / Digital & Social

Award: Shortlist

Shortlist / Direct / Digital

Award: Shortlist

Shortlist / Direct / Acquisition & Retention

In honour of World Tattoo Day, Duolingo, the world’s number one language learning app, offered people a unique new service: to check and correct their foreign language tattoos. For two weeks, Duolingo invited anyone with a foreign language tattoo to post a photo of their ink to social media with the #TattooDuoOver, or to email in if they were feeling shy. The people with the worst translation mistakes in their tattoos were then invited to Paris to receive a cover-up tattoo with the phrase they really wanted.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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