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Nike FC Presents Footballverse

Award: Shortlist

Shortlist / Film / Cinema Commercials Over 120 seconds / 2023

The 2022 FIFA World Cup saw the best men’s footballers of this generation take on the best of the next generation. Everybody wanted to know: who is the greatest of all time? Yet it’s a pointless question, because the best is always yet to come. By championing incredible Nike players, past and present, the campaign film shows that every generation of athletes makes a unique footprint on the game, and inspires future generations to take it further. The four-and-a-half-minute film features a dozen elite Nike athletes and has a familiar soundtrack.