NRK, the Norwegian Broadcasting Corporation, is a state-owned public broadcaster. Its mandate is to fulfill democratic, social, and cultural purposes, and to safeguard freedom of speech, strengthen public dialogue, nurture Norwegian and Samì languages and culture, and reach out to all of Norway. The project was initiated to serve NRK’s strategic goals to be ‘found, preferred and loved’. The task was to revitalise the identity and equip NRK with effective tools and systems for communicating, publishing, and being identified in a complex media landscape.
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