DS737

DS737 is a type family based on the official Danish signage typeface, originally released in 1954 by Dansk Standard as Danish Standard no. 737. The designer behind the typeface is unknown, but it is seen everywhere in Denmark. For a typeface that’s used in virtually every street in the country, it’s remarkable how much of a mystery it remains. In the past, DS737 only existed in one cut – now it has been digitised and expanded into a fully fledged, highly functional family consisting of 54 styles in total.