O.N.E- Hope Couture
Award: Wood Pencil
Wood Pencil / Graphic Design / Integrated / 2023
Homelessness among veterans is a big issue. To raise awareness of the problem, Óglaigh Náisiúnta na hÉireann (ONE) took something familiar to soldiers and transformed it entirely. Hope Couture is a line of camouflage streetwear inspired by the unforgiving streets of Ireland. Together with Ireland’s top streetwear designer, Droga5 Dublin created three unique patterns drawing inspiration from real locations where homeless veterans have slept. The innovative project created a new way of collecting donations by designing modern digital camouflage patterns around QR codes, making donating accessible to anyone with a smartphone.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.