Utendahl Creative x Good Eat'n
Award: Wood Pencil
Wood Pencil / Packaging Design / FMCG / 2023
Utendahl Creative worked on the packaging design for Good Eat’n, a surprisingly plant-based snack brand. Harnessing the power of late 90s nostalgia, the Good Eat’n packaging has a straightforward look with an endearing digital shelf presence. Slapped across the front of each snack bag, the tongue-out smiley represents the taste-obsessed and playfully irreverent personality of the brand. With bright, bombastic design elements inspired by tasty treats of the past, the playfulness and edginess of the branding attracts consumers that want a familiar snack with throwback appeal.
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