Gigi's Gelato. Because Life's A Mess
Award: Graphite Pencil
Graphite Pencil / Typography / Integrated / 2023
Gigi’s Gelato celebrates the love of a messy life – a flavourful life with a scoop of sweetness. Gigi’s quickly became a Rockaway Beach staple, drawing year-round loyal customers who are searching for a blend of nostalgia and newness. To capture the playful spirit of this BIPOC-owned business, a custom typeface was inspired by the intersection of graffiti culture and the joy that comes with that first taste of gelato. The primary colour palette evokes the ingredients, flavours, and hues of endless summers. Gigi’s Gelato reminds the world that life is messy and sweet.
What did the judges have to say?
A very complete, effective and playful solution.
Emily Fox, Creative Director, Lewis Moberly
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