Nike - Play New | New Girl
Award: Wood Pencil
Wood Pencil / Direction / Film / 2022
Award: Shortlist
Shortlist / Editing / Film
A report by the World Economic Forum in 2021 showed that the average Japanese woman’s income was 43.7% lower than the average Japanese man’s income. Meanwhile, several sports, such as sumo and baseball, still don’t offer female athletes equal opportunities to keep playing these sports. Nike’s Play New, New Girl campaign film demonstrated that, despite these barriers, there is a generation of powerful athletes and activists pushing Japan into a fairer and free future.