• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Blue Paradox

Award: Wood Pencil

Wood Pencil / Experiential / Exhibitions & Trade Shows / 2022

Award: Wood Pencil

Wood Pencil / Spatial Design / Exhibitions

The ocean plastics crisis has reached a tipping point. SC Johnson created The Blue Paradox, an immersive interactive experience in London that promised to protect one square kilometre of ocean for each person who attended. Built inside the largest shopping centre in Europe, the mesmerising multi-room spectacle took visitors deep beneath the surface of the ocean plastics problem. This underwater world of living, breathing data was the first of its kind, and inspired people in attendance and millions more on social media.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.