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adidas Liquid Billboard

Award: Graphite Pencil

Graphite Pencil / Press & Outdoor / Innovation / 2022

Award: Wood Pencil

Wood Pencil / PR / Events & Stunts

Award: Wood Pencil

Wood Pencil / Media / Press & Outdoor

Award: Shortlist

Shortlist / Experiential / Public Spaces

Award: Shortlist

Shortlist / Spatial Design / Installations

32% of women around the world feel uncomfortable swimming in public. In the Middle East, it's 88%. So adidas created the world's first swimmable billboard in Dubai, encouraging every woman in the city to dive in and become ambassadors for its new inclusive swimwear collection, regardless of their shape, ethnicity or ability. It sparked a global conversation across 60 countries about making swimming more inclusive as a sport for women.

  • Adidas Liquid Billboard

Credits

Lead

Client

Country

Advertising Agency

Art Director

  • Jonathan Cruz

Assistant Producer

  • George Gordon

Brand

  • adidas

Content Developer

  • Ahmed Raslan

Content Manager

  • Moataz Safar

Creative Director

  • Anshuman Bhattacharya

Creative Producer

  • Ruth Newman

Director of Production

  • Claire Butler

Executive Creative Director

Production Company

Production Director

  • Claire Butler

Senior Art Director

  • Rodrigo Nakaza

Senior Brand Director

  • Amrith Gopinath

Account Manager

  • Justine Dib

Brand Director

  • Paul O'Connor

Communications Director

  • Razan Karim

Communications Manager

  • Razan Karim

General Manager

  • Fabio Silveira

Head of Business Development

  • Carlos Nadal

Marketing Manager

  • Giovanna Altomare

PR & Communications Executive

  • Salma Malaeb

Senior Brand Manager

  • Amrith Gopinath
  • Arjun Saraswat

Senior Marketing Manager

  • Arjun Saraswat

Strategy Director

  • Adrian Mutescu

Vice President Brand Marketing

  • Arnauad Jeangirard
  • Arnaud JeanGirard
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