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Award: Wood Pencil

Wood Pencil / Writing for Advertising / Film / 2022

SHASN: AZADI tackled colonialism head on and told a story where victory is gained by following the ideals of freedom, liberty and equality. Each player is a revolutionary trying to liberate their country from a tyrannical imperial power and establish democracy. Players must navigate through unique events from history, dissent against injustices and unlock new resistance tactics to fuel the revolution. But freedom is not guaranteed. Should they succeed, only one of them will emerge as the leader of the free nation.

What did the judges have to say?

"The writing was off the charts and it was incredibly shot, using an accent that isn't normally heard. Touches on a difficult subject in an incredible way."

Ankita Tobit, Senior Creative, Wieden+Kennedy

Are you credited on this winning entry?

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