Climate Crisis Font
Graphite Pencil / Type Design / Multi-Style / 2021
Climate Crisis is a variable font designed to help visualise the urgency of climate change, commissioned by TBWA\Helsinki for Helsingin Sanomat, the largest Nordic newspaper. The typeface’s weight responds to the levels of Arctic sea ice from 1979 to 2019 and predictions for 2050, based on data from the National Snow and Ice Data Center. Published as an open source project, it is available for free so its use can raise awareness and invoke a call for action.
What did the judges have to say?
"The concept and execution is seamless, and the topic couldn’t be more urgent. I’m especially impressed with the level of detail, from the slight uptick in freezing around instance 2,000 to the attention regarding the shapes that are left amidst melt."Ksenya Samarskaya, Creative Practitioner, Samarskaya & Partners
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.