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Unbreakable OOH

Award: Wood Pencil

Wood Pencil / Media / Press & Outdoor / 2021

Stillhouse is a whiskey that – uniquely within the category – comes in a 100% stainless steel can. With Florida as one of the brand’s most important markets, and facing one of the worst hurricane seasons in US history, Stillhouse decided to protect Floridian consumers’ windows with shutters made from the same material as its cans, instead of investing in a traditional media buy.

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