Confusing Times

Burger King recently introduced The Impossible Whopper®: a plant-based burger that tastes 100% like a Whopper®️ while using 0% meat.The brand challenged DAVID Madrid to promote this key burger on their menu in the most relatable way, to convince an even wider audience to try it. The campaign had to reinforce that the Impossible Whopper® tastes just like the original Whopper®.