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Absurd Reality

Award: Shortlist

Shortlist / Radio & Audio / Commercial Campaigns / 2021

Firearm-related accidents are the third leading cause of death in the US for children under the age of 18. Minors are both victims and perpetrators sometimes simultaneously. The current gun culture makes it common for some states to allow the purchase of alcohol and firearms all in one place. Additionally, in some of these states, rifles are accessible to minors while it is illegal for them to buy a harmless lottery ticket. To dramatise this absurd reality in audio, Alma DDB recreated the dialogue between sellers and customers that can be heard in real stores throughout the US.

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