Groupe Le Monde Signage System
Award: Yellow Pencil
Yellow Pencil / Graphic Design / Environmental / 2021
For the new Groupe Le Monde Headquarters in Paris, Snøhetta developed a highly flexible wayfinding system that pays tribute to the tradition and art of newspaper printing. The signage is meticulously milled from wooden slabs of poplar in a local workshop outside Paris, coated by a thin layer of ink-black paint. Available in three different sizes, the wooden types are produced in more than 18,000 specimens assembled throughout the eight storeys of the 23 sq m building. The intuitive and tactile wayfinding echoes the adaptable character of modern-day newsrooms in a technology-driven age.
What did the judges have to say?
"Clean, precise, functional, elegant solution to a signage brief. Appropriate for a client whose main concern is the written word."
Deborah Osborne, Co-Founder & Designer, Osborne Ross
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