Charlotte Alford and Lucy Donagh are a Scottish/Welsh creative team based in London. Their experience encompasses everything from print to PR, with their main love being in social and experiential. They aim to produce work that delivers creative, culturally relevant ideas backed by killer insights.
What did the judges have to say?
"What (i) like is a simple iconic approach that talks openly among growing girls on a topic that was ignored for ages. The best part of the idea$it's relatable and extendable to each corner of the globe."Mangesh Kavale, Creative Director, Grey Mumbai
"Touching on a taboo topic and changing the narrative around women and their relationship with their body parts."Pebble Goh, VP Creative Director, BBDO New York