Swirl is a vegan ‘cremerie’ in Montreal, Canada that sought to create a youthful, bold expression that doesn’t say ‘vegan’. Its founders are inspired by marks from the street fashion world and wanted an original logo that could stand iconic and distinct, unlike any other in the category. The curvaceous custom mark is directly inspired by the smooth texture of Swirl’s ice cream. Drawn by hand then digitally perfected for a logo that’s fun, original, bold, spirited, ‘swirly’ and reminds you of the act of enjoying Swirl.
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