• D&AD Awards 2021
    Are you a Pencil winner?
  • Are you a Pencil winner?
Submit your credits
  • My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Future Isn't Waiting

Award: Graphite Pencil

Graphite Pencil / Casting / Street Casting / 2021

Social harmony is one of the things Japan is most famous for. But it comes at a price. Standing out for any reason can make you a target for bullying. And when you’re of a different ethnic or racial background, you often have no choice but to stand out. The Future Isn’t Waiting features three real-life footballers from diverse backgrounds who use the confidence from playing sports to challenge societal norms. Nike hoped the film would spark a much needed conversation around discrimination and bullying for youth in Japan. What it got was a debate so fiery, it made international headlines.

What did the judges have to say?

"When real voices from the streets of Japan echoed through the globe, it vibrated the hearts of many around the world."

Ko Iwagami, Casting Director, Kaiju Inc

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again