• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Google Black-Owned Friday

Award: Wood Pencil

Wood Pencil / Sound Design & Use of Music / Original Composition / 2021

Award: Wood Pencil

Wood Pencil / Digital / Use of Talent & Influencers

Award: Shortlist

Shortlist / Direct / Digital

Award: Shortlist

Shortlist / Digital / Social

Award: Shortlist

Shortlist / PR / B2C

Black Friday is a day of huge consumer spending. But in a year of challenging circumstances for small businesses, it needed to change. Google flipped the focus and funds towards small Black-owned businesses, spotlighting their stories and the value they create when people shop at them. Black Friday became #BlackOwnedFriday. The campaign impacted social conversation with a +300% increase in mentions of ‘Black-owned businesses’ and most importantly drove real impact for the businesses featured.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.